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what is search engine optimization (SEO) ? Search Engine Optimization Search engine optimization(seo) is the process of affecting the visibility of a web page or website. On-page optimization                 in the search engine optimization on page optimization refers to factors that have an effect on website or web page listing in a search results. these factors are controlled by you or by coding on your page. Off-page optimization                 off page optimization refers to factors that have an effect on the website or web page listing in natural search results.these factors are offsite in that they are not controlled by you or the coding on your page. Search engine work based on the following steps: 1) crawling 2) catching 3) indexing 1) Crawling           crawling is the process of crawling websites to get information about that website. 2) Catching           catching is fetching data related to the website and storing it in the database. 3) Inde