Seo Guide And History

what is search engine optimization (SEO) ?

Search Engine Optimization

Search engine optimization(seo) is the process of affecting the visibility of a web page or website.

On-page optimization

                in the search engine optimization on page optimization refers to factors that have an effect on website or web page listing in a search results. these factors are controlled by you or by coding on your page.

Off-page optimization

                off page optimization refers to factors that have an effect on the website or web page listing in natural search results.these factors are offsite in that they are not controlled by you or the coding on your page.
Search engine work based on the following steps:
1) crawling
2) catching
3) indexing

1) Crawling

          crawling is the process of crawling websites to get information about that website.

2) Catching

          catching is fetching data related to the website and storing it in the database.

3) Indexing

          indexing is the process of listing the fetched web page. webmasters controls website related activities
SEO types
1) white hat SEO
2) black hat SEO

1) White hat SEO

           white hat seo is the ethical practice of optimizing web pages 
2) Black hat SEO

            black hat seo is the non-ethical practice of optimizing web pages

Evolution of SEO

      search engines mainly works based on the algorithms. in olden days, search engines were used which is based on the web pages contents. these contents are considered as keywords in a web page. this users started to practice keyword stuffing like adding too many keywords in web page in order to obtain high rank. the different types of keyword stuffing are adding keywords in blank spaces and adding many keywords and making their pixel size small, meta keyword tag which gives a brief description of web pages.
     last page rank updation was done on 2013. high page rank link selling was started to practice by users so google introduced passing juice external links that is SEO link juice which means websites with high page ranks, if giving more links to another websites then their page rank decreases automatically. later 2016 April 10 the google hide the page rank.

No follow links

  in order to stop that equity passing google was introduced the new concept rel="nofollow" in the links.
 eg:  <ahref=www.softloom.com rel="nofollow">example</a>

Google adwords and google adsense

  Google adwords is used for adding keywords in advertisements. pay-per-click is also called as cost per click which is defined as a method of paying website owner on each click. Google adsense used by website publishers for putting advertisements on web pages and earn money when visitors click or view the add.
Google updates
       Google algorithms are a complex system used to retrieve records from its seek index and immediately supply the quality feasible consequences for a query. The search engine makes use of a combination of algorithms and numerous ranking indicators to deliver webpages ranked by relevance on its search engine consequences pages.

In its early years, Google only made a handful of updates to its algorithms. Now, Google makes thousands of changes every year. According to this google is started its strong updations in 2011.The main purpose of this updation is that getting the correct result to the user as its best and accurate way or maintain the quality of search.

The main updation is panda updation it is the first updation of Google

  1. Panda updation

Launch date: February 24, 2011
Main agenda: Content Duplication, plagiarized or thin content; user-generated spam; keyword stuffing;Publishing a quality less content.
After this updation more than 300updations are occured in it,

How it works: Panda assigns a so-called “quality score” to web pages; this score is then used as a ranking factor. Initially, Panda was a filter rather than part of Google’s ranking algo, but in January 2016, it was officially incorporated into the core algorithm. Panda rollouts have become more frequent, so both penalties and recoveries now happen faster.
Panda is used to check for instances of external content duplication, use a plagiarism checker like Copypaste.

Panda 4.0( may 19-20) adding panda algorithm permanently in to the main algorithm of google and filtering all the datas in it.

2. Penguin updation

Launch date: April 24, 2012
Hazards: Spammy or irrelevant links;links with over-optimized anchor text

How it works: Google Penguin’s objective is to down-rank sites whose links it deems manipulative. Since late 2016, Penguin has been part of Google’s core algorithm; unlike Panda, it works in real time.

it is mainly used to prevent the link spamming
link selling :- payed linkes is known as link selling.
link exchange :- exchange linkes one to another.
link farming :- linkes formed by automatic mechanism or softwares.
link scheme :-
comment spamming:- ongoing a comment the link is shared with it.
wiki spamming:- taken links from wiki
gust blogging:- publishing articles in another website.

3.Hummingbird updation

Launch date: August 22, 2013
Hazards: Keyword stuffing; low-quality content

How it works: Hummingbird helps Google better interpret search queries and provide results that match searcher intent (as opposed to the individual terms within the query). While keywords continue to be important, Hummingbird makes it possible for a page to rank for a query even if it doesn’t contain the exact words the searcher entered. This is achieved with the help of natural language processing that relies on latent semantic indexing, co-occurring terms and synonyms.

How to adjust: Expand your keyword research and focus on concepts, not keywords. Carefully research related searches, synonyms and co-occurring terms. Great sources of such ideas are Google Related Searches and Google Autocomplete.

semantic search result,it means that the detailed datas will be provided in this search.
detailed result access

4.Pigeon updation

it is related to local ranking andlocal listing. The local datas and others shared on the basis of its ranking.

5. Pirated updation

pirated updation is copying the data of a site into another one. according to digital millenium copyright act, we can register complaints against this copying then Google takes necessary steps for that.

thansih muhammed