what is search engine optimization (SEO) ?
Search Engine Optimization |
Search engine optimization(seo) is the process of affecting the visibility of a web page or website.
On-page optimization
in the search engine optimization on page optimization refers to factors that have an effect on website or web page listing in a search results. these factors are controlled by you or by coding on your page.Off-page optimization
off page optimization refers to factors that have an effect on the website or web page listing in natural search results.these factors are offsite in that they are not controlled by you or the coding on your page.Search engine work based on the following steps:
1) crawling
2) catching
3) indexing
1) Crawling
crawling is the process of crawling websites to get information about that website.2) Catching
catching is fetching data related to the website and storing it in the database.3) Indexing
indexing is the process of listing the fetched web page. webmasters controls website related activitiesSEO types
1) white hat SEO
2) black hat SEO
1) White hat SEO
white hat seo is the ethical practice of optimizing web pages
2) Black hat SEO
black hat seo is the non-ethical practice of optimizing web pages
Evolution of SEO
search engines mainly works based on the algorithms. in olden days, search engines were used which is based on the web pages contents. these contents are considered as keywords in a web page. this users started to practice keyword stuffing like adding too many keywords in web page in order to obtain high rank. the different types of keyword stuffing are adding keywords in blank spaces and adding many keywords and making their pixel size small, meta keyword tag which gives a brief description of web pages.last page rank updation was done on 2013. high page rank link selling was started to practice by users so google introduced passing juice external links that is SEO link juice which means websites with high page ranks, if giving more links to another websites then their page rank decreases automatically. later 2016 April 10 the google hide the page rank.
No follow links
in order to stop that equity passing google was introduced the new concept rel="nofollow" in the links.eg: <ahref=www.softloom.com rel="nofollow">example</a>
Google adwords and google adsense
Google adwords is used for adding keywords in advertisements. pay-per-click is also called as cost per click which is defined as a method of paying website owner on each click. Google adsense used by website publishers for putting advertisements on web pages and earn money when visitors click or view the add.
Google updates
Google algorithms are a complex system used to retrieve records from its seek index and immediately supply the quality feasible consequences for a query. The search engine makes use of a combination of algorithms and numerous ranking indicators to deliver webpages ranked by relevance on its search engine consequences pages.
In its early years, Google only made a handful of updates to its algorithms. Now, Google makes thousands of changes every year. According to this google is started its strong updations in 2011.The main purpose of this updation is that getting the correct result to the user as its best and accurate way or maintain the quality of search.
The main updation is panda updation it is the first updation of Google
1. Panda updation
Launch date: February 24, 2011
Main agenda: Content Duplication, plagiarized or thin content; user-generated spam; keyword stuffing;Publishing a quality less content.
After this updation more than 300updations are occured in it,
How it works: Panda assigns a so-called “quality score” to web pages; this score is then used as a ranking factor. Initially, Panda was a filter rather than part of Google’s ranking algo, but in January 2016, it was officially incorporated into the core algorithm. Panda rollouts have become more frequent, so both penalties and recoveries now happen faster.
Panda is used to check for instances of external content duplication, use a plagiarism checker like Copypaste.
Panda 4.0( may 19-20) adding panda algorithm permanently in to the main algorithm of google and filtering all the datas in it.
2. Penguin updation
Launch date: April 24, 2012
Hazards: Spammy or irrelevant links;links with over-optimized anchor text
How it works: Google Penguin’s objective is to down-rank sites whose links it deems manipulative. Since late 2016, Penguin has been part of Google’s core algorithm; unlike Panda, it works in real time.
it is mainly used to prevent the link spamming
link selling :- payed linkes is known as link selling.
link exchange :- exchange linkes one to another.
link farming :- linkes formed by automatic mechanism or softwares.
link scheme :-
comment spamming:- ongoing a comment the link is shared with it.
wiki spamming:- taken links from wiki
gust blogging:- publishing articles in another website.
3.Hummingbird updation
Launch date: August 22, 2013
Hazards: Keyword stuffing; low-quality content
How it works: Hummingbird helps Google better interpret search queries and provide results that match searcher intent (as opposed to the individual terms within the query). While keywords continue to be important, Hummingbird makes it possible for a page to rank for a query even if it doesn’t contain the exact words the searcher entered. This is achieved with the help of natural language processing that relies on latent semantic indexing, co-occurring terms and synonyms.
How to adjust: Expand your keyword research and focus on concepts, not keywords. Carefully research related searches, synonyms and co-occurring terms. Great sources of such ideas are Google Related Searches and Google Autocomplete.
semantic search result,it means that the detailed datas will be provided in this search.
detailed result access
4.Pigeon updation
it is related to local ranking andlocal listing. The local datas and others shared on the basis of its ranking.
5. Pirated updation
pirated updation is copying the data of a site into another one. according to digital millenium copyright act, we can register complaints against this copying then Google takes necessary steps for that.
Great blog, learned many things about SEO from this article, very informative. The Seo Company India is the best place to get seo service in India.
ReplyDeleteUnnatural Linking? I don't Understand the payoff is so profitable because people come to the blog post and purchase all day long...nofollow backlinks
ReplyDeleteTruly relevant and informative detail published by you. I am delighted reading this noteworthy guidance here. Keep up with this great work. Continue blogging. Professional Web design services are provided by W3BMINDS- Website designer in Lucknow.
ReplyDeleteWebsite Design Agency | Website design company in Lucknow
nice to c the blog
ReplyDeleteseo,
seo,
seo,
seo,
seo,
Great blog, learned many things about seo from this article, very informative.
ReplyDeletebest seo company in india
seo services company in chennai
seo services company
top seo companies
search engine optimization agency
hire seo expert
Hi,
ReplyDeleteWell this was definitely something new, I really liked it. if you want Digital Marketing Srvices visit High Ranking Solutions
Hello, after reading this awesome post i am too glad to share my familiarity here with colleagues. Btw you can check submit to web directories
ReplyDeleteThe above article is very informative. Thanks for sharing this info. Please keep sharing SEO Tips!
ReplyDeleteBest Digital Marketing services in Tirupati
Best digital marketing agency in bangalore and hyderabad
ReplyDeleteGreat blog, learned many things about seo from this article, very informativeclick hear
Thank you so much for sharing this info. Very helpful & informative article. Please keep sharing!
ReplyDeleteDigital Marketing
Such an interesting and informative piece of guidance imparted by you. I am glad to discover this information here and I am sure that this might be beneficial for us.
ReplyDeleteSEO Company in India
Thanks for the valuable blog post. Are you looking for a One-Time Online Store for your Networking and IT Needs? Experience to shop a wide selection of Wireless Router’s, Networking Equipments & other IT Peripherals from top brands including Cisco,
ReplyDeleteDlinkrouter
linksys velop and more.
I am so excited for the seo services! Just the style I would ride. I subscribed to the newsletter. Still very much looking forward!
ReplyDeleteseo services in chennai.
youtube marketing chennai.
Thanks you for your helpful post. We are Digital marketing agency in Durban offering marketing solutions, delivering measurable results across different marketing web design, Search Engine Optimization (SEO)
ReplyDeleteSEO Service Great post, please keep on sharing amazing article like this! It makes me happy reading your post.
ReplyDeleteSearch Engine Optimization agency in Delhi | Green Web Technologies
ReplyDeleteWhile SEM moves in the direction of direct ‘electronic’ advertising of an online business, SEO lays more emphasis on influencing an online business to reach its target group through search engines, made accessible through web indexes.
For More Info: https://www.greenwebtechnologies.co/
Email: info@greenwebtechnologies.co
Contact Number: 011-43008737 / +91-8851144135
Company’s Address- A-7, Naraina Industrial Area, Phase – 1, New Delhi
Thanks for this wonderfull articles as i like it to much and i will recomand it to my seo agency blog section
ReplyDeleteThanks for this wonderfull articles as i like it to much and i will recomand it to my web development services blog section
ReplyDeleteI like this post,And I figure that they having a great time to peruse this post,they might take a decent site to make an information,thanks for sharing it to me
ReplyDeletebest seo specialist in pakistan
This website helpful White hat seo and informative post for me. I will visit every day for more update.
ReplyDeleteMost of the businesses that have secured a good position for their website in the organic pages are seeing absolutely amazing results. I am just so happy that with the help of the seo services our sales graph had also got huge improvement. Would suggest this method to others as well!
ReplyDeleteYou have made some decent points there. I looked on the internet for more information about the issue and found most people will go along with your views on this web site. Google ranking factors for 2019
ReplyDeleteRegina Web Design
ReplyDeleteI read that Post and got it fine and informative.SEO optimalisatie
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteThanks for the information regarding SEO. Contact Vismaad labs for SEO services in Punjab
ReplyDeleteI definitely enjoying every little bit of it. It is a great website and nice share. I want to thank you. Good job! You guys do a great blog, and have some great contents. Keep up the good work. SEO optimalisatie
ReplyDeleteThis blog health tips
ReplyDeletecontain good health tips.They provide unique tips.
This is a great article thanks for this informative information. I will visit your blog regularly for some latest post. I will visit your blog regularly for Some latest post.
ReplyDeleteSEO Pakistan
Very nice information to increase our knowledge in SEO, it is very helpful for me further
ReplyDeleteThanks for sharing this kind of information.
seo training institute in delhi
seo training institute in Noida
seo training institute in Gurgaon
Superb Share thanks for Exploring it to us , i would also like to share some amazing platform go
ReplyDeleteCheck here
seo service provider in ahmedabad
ReplyDeleteoutsourcingall.com "Usually I never comment on blogs but your article is so convincing that I never stop myself to say something about it.
ReplyDeleteThis paragraph gives clear idea for the new viewers of blogging, Thanks you. You’re doing a great job Man, Keep it up.
Seo training
outsourcing training in dhaka
Best Website Development and Design Company in Bangladesh
free outsourcing training
graphic design training
digital marketing training
affiliate marketing training
outsourcing training
The article was up to the point and described the information very effectively. Thanks to blog author for wonderful and informative post.
ReplyDeleteOnline Marketing Service
Hey what a brilliant post I have come a cross and believe me I have been searching out for this similar kind of post for past a week and hardly came across this. SEO Agency USA
ReplyDeleteReally a great addition. I have read this marvelous post. Thanks for sharing information about it. I really like that. Thanks so lot for your convene. video content marketing
ReplyDelete”Amazing write-up!”
ReplyDeleteTo get more Branding updates visit our
brandebuzz.com website Smart Customer Centric Solutions in hyderabad
Nice post! This is a very nice blog that I will definitively come back to more times this year! Thanks for informative post. Opinion & Analysis
ReplyDeleteHello, I have browsed most of your posts. This post is probably where I got the most useful information for my research. Thanks for posting, maybe we can see more on this. Are you aware of any other websites on this subject. Buy UK Backlinks On Fiverr
ReplyDeleteGreat Article...!
ReplyDeleteDIGITAL MARKETING SERVICES
Digibaap is a creative digital marketing agency in Bangalore and Dubai offering all online marketing services SEO, SEM, SMM, PPC, email marketing and web design, graphic design and web development services
Who We Are?
We at digibaap are a team of creative thinkers, designers, branding experts and digital marketers.
What Excites Us?
Delivering results, offering business success and challenging lead generations.
YOUR PROBLEMS WE SOLVE
Want a website designed that you will love to flaunt. Let our web designers work wonders for you.
A logo needs to be designed for your business. One that speaks a thousand words. We believe we can make it happen.
Wish your website was ranked better on Google search and welcoming to more quality traffic.
Our SEO team are serious pros when it comes to it.
Want quality top of the funnel leads and better return on your ad spend in Google Ads? Leave the task on our experienced PPC pros and just sit back to see results.
Expecting better engagement on your social media handles? Our social media team will make your brand the talk of the town.
Digibaap is one of the leading digital marketing company in Bangalore and Dubai provides services SEO, SEM, SMM, PPC, online marketing, web design and development services. For more details please visit our website http://digibaap.com/
I really enjoyed reading this post, big fan. Keep up the good work andplease tell me when can you publish more articles or where can I read more on the subject? https://www.seoexpertindelhi.in/
ReplyDeleteMonthly SEO service for Google Top #1 ranking. It's a big opportunity for Google to rank higher very quickly. I have complete knowledge about the recent Google algorithm and most of the Effective SEO tools with Website relevant high-Quality backlink work. So you can get google safe work.
ReplyDeleteNice content. I like how you explained everything for beginners who want to learn on their BlogSpot website. Email Marketing Company in Islamabad Here you will find the ultimate content of SEO.
ReplyDeleteWager as much as you can because your accumulated credits will be your launching pad to the final chase. 온라인카지노
ReplyDeleteOn Day 5 you will be faced with a code to crack. If you can decipher the secret message then your accrued credits will be multiplied.
Thanks for sharing the best information and suggestions, I love your content, and they are very nice and very useful to us. If you are looking for the best
ReplyDeleteWashing machine repairing services in Rawalpindi,
I read your blog and gain knowledge about SEO technique. Thanks for Sharing very informative and valuable information. More about related articles please visit at https://www.algonetix.com/blog.php
ReplyDeleteIt is nice to have a pretty website, but you won't drive much traffic without SEO. Let's see why you should invest in SEO for small business.
ReplyDeleteGood information to know and right to the point. Thanks for this well written post, i’ ll follow up for more updates if you keep posting them. get good staff
ReplyDeleteI was frankly worried by your silence and tempted to contact a couple of people closer geographically with inquiries but that seemed intrusive. I was relieved when I saw a pozycjonowanie couple of comments from you but still concerned. I'm very glad to hear that you got the care you needed and that you're recovering. I'd hoped you were on vacation but I didn't imagine one of exactly this type!
ReplyDeleteHey there, thanks for this blog. I really liked your blog and got a lot of information about the Search Engine Optimization. Keep sharing!!!
ReplyDeleteNice blog. Appreciate your thoughts. SEO Services in Abu Dhabi
ReplyDeleteThis article content is really unique and amazing.This article really helpful and explained very well.So i am really thankful to you for sharing keep it up..get good virtual assistant
ReplyDeleteI am heartily impressed by your blog and learned more from your article. Thank you so much for sharing with us. I find another blog like it. If you want to look, visit here SEO For Small Businesses , It’s also more informative.
ReplyDeleteHey I am Moumita from Kolkata. I am Digital executive at www.seovillas.com & I appreciated your kind way of knowledge. I am happy to find such an informative post. Hope more to come
ReplyDeleteWe are very Glad to talk to your informational Post! While businesses can opt to do their own local seo services jacksonville fl, hiring a retargeting services that has experienced search engine optimizers will no doubt, help businesses reap ROI in the long run. One of the best ways in which businesses can do that is by outsourcing their SEO needs to qualified SEO agencies.
ReplyDeleteThank you so much for the information that you have shared here with all of us. You have made it easier for us...
ReplyDeleteDigital Marketing Services
Los Angeles, California-based WordPress Development Company. We provide high-end WordPress development services as well as unparalleled support and maintenance services to ensure customer satisfaction at all levels. We have a large number of recurring global clientele.
ReplyDeleteSEO consultation for large brand websites challenges the seo consultant near me with unique situations. Dealing with the different levels of executives and managers is one of these unique problems.
ReplyDeleteHi, This is a great article. Loved your efforts on it buddy. Thanks for sharing this with us. Jewelry SEO
ReplyDeleteVery informative and impressive post you have written, this is quite interesting and i have went through it completely, an upgraded information is shared, keep sharing such valuable information. get good staff
ReplyDeleteI came across your blog, and really like it. I subscribed to your blogs, which has been a great resource for me in my recent studies about search engine optimisation services. You're doing a great job!
ReplyDeleteVery impressive blog! I recently conducted research on search engine optimization services, and one of the resources I found most useful was your blog.
ReplyDeleteMobile app development in Lahore is an interesting field. It’s a relatively new industry, but it’s already a behemoth. It’s still a young industry but its potential seems to be limitless. The mobile app industry is expected to grow to over $100 billion by 2019.
ReplyDeleteOne of the benefits of these services is that they can help you get traffic for various platforms. you can grow your business easily with <a href="https://gotosmmpanel.com/%22%3Echeap smm panel</a>
ReplyDelete
ReplyDeleteA suitable routine to say your words. Please also visit my site and let me know what you suppose about my sentiments. So Hire fin-ex digital benefits as a Top web development company in the UK. Are you looking for creative web structure or custom website development services in the UK?Please Visit For More Information. SEO company
This is an immaculate blog for anybody who desires to find out about this matter Hire fin-ex digital benefits as a Top web development company in the UK. Are you scrutinizing creative web design or commerce website development services in the UK? Please Visit More Information.. SEO content writing services
ReplyDeleteVery significant Information for us, I have think the representation of this Information is actually superb one. This is my first visit to your site. Get more information from Scottsdale SEO Agency In US Cost.
ReplyDeleteThanks for Sharing!
ReplyDeleteSEO services in Australia
Informative post
ReplyDeleteMake sure to check the best coupon codes and sustainable brand guides
Thank for sharing information
ReplyDeleteDigifoxxindia.in
thank you for informational information
ReplyDeleteDigifoxx digital marketing agency
This comment has been removed by the author.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteSMM panel Pakistan : it's important to strike the correct balance between affordability, dependability, and moral behaviour. Choosing a trustworthy supplier guarantees a methodical and safe way to improve social media presence in Pakistan's digital domain.
ReplyDeletewe will explore the intricacies of Local SEO in Abu Dhabi and its indispensable role in boosting visibility, driving traffic, and ultimately fostering business growth in Abu Dhabi.
ReplyDeleteLocal SEO in Abu Dhabi
UI and UX Design Services in Australia.
Wow! This is a great areticle. I really like all the points that you mentioned are interesting & helpful. I had never seen this type of article & explanation. Thank you for this blog sharing Digital Marketing Service
ReplyDeleteWonderful News!
ReplyDeleteBest offer on rubber products
Year ending hot sale in ON.
Offer valid on Silicone, EPDM, NatuRAL AND sbr RUBBER
Refer code: METRO24