Google Analytics Google Analytics is a service offered by Google that tracks and reports website traffic. It helps to track information about the way visitors interact with our site. The Google launched the service in November 2005. Google Analytics has two additional versions they are Google Analytics Premium which is focused at enterprise users and Google Analytics for Mobile Apps which deals with usage data from IOS and Android Apps. Google Analytics gives information about how many people are visiting our site which keywords and phrases they are using and how long they are staying on various pages etc. Features of Google Analytics Advertising and Campaign Performance. Analysis and Testing. Audience Characteristics and Behavior. Cross-device and Cross platform measurement. Data Collection and Management. For mobile apps. Product Integration. Sales and Conversions. Site and App Performance. Google analytics is connected to our website with a...
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