The Blog Area

Google Analytics Google Analytics is a service offered by Google that tracks and reports website traffic. It helps to track information about the way visitors interact with our site. The Google launched the service in November 2005. Google Analytics has two additional versions they are Google Analytics Premium which is focused at enterprise users and Google Analytics for Mobile Apps  which deals with usage data from IOS and Android Apps. Google Analytics gives information about how many people are visiting our site which keywords and phrases they are using and how long they are staying on various pages etc.  Features of Google Analytics Advertising and Campaign Performance. Analysis and Testing. Audience Characteristics and Behavior. Cross-device and Cross platform measurement. Data Collection and Management. For mobile apps. Product Integration. Sales and Conversions. Site and App Performance. Google analytics is connected to our website with a...

Google webmaster tools Google search console previously known as Google  webmaster  tools is a free service by google for webmasters. Search console is a mok point which helps webmasters to communicate with google and vice versa. It will let you learn information about website and people who visit it and  also allows webmasters to check indexing status and optimize visibility of their websites and it is a free tool or service by Google to the webmasters.  verification using webmaster tools Google can confirm the ownership of the blog by adding and verifying blog in search console. Verification can be done through the following steps. Submit and check a  sitemap  and also helps the webmasters to check if there are any errors with their sitemap. Check and set the crawl rate, and view statistics about when Google bot accesses a particular site. rite and check a  robots.txt  file to help discover pages that are blocked in robots.t...

Seo on-page optimizatio n In search engine optimization,  on-page optimization refers to factors that have an effect on the  Web site or Web page listing in search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density. Head section optimization Head section optimization mainly focuses on the snippet  and it includes SEO title, URL, and meta description. Snippet The snippet can make more attractive by using the star rating is termed a  rich snippet . Title tags Define the title of your web page or document. They’re mostly used to display preview snippets of our web pages. When we are writing our title tag, it should be always short, clear and does not contain but duplicate content from the page content.   The ideal length of a title should be 50 – 60 characters or 512 pixels .  If our title tag exceeds 60 cha...

what is search engine optimization (SEO) ? Search Engine Optimization Search engine optimization(seo) is the process of affecting the visibility of a web page or website. On-page optimization                 in the search engine optimization on page optimization refers to factors that have an effect on website or web page listing in a search results. these factors are controlled by you or by coding on your page. Off-page optimization                 off page optimization refers to factors that have an effect on the website or web page listing in natural search results.these factors are offsite in that they are not controlled by you or the coding on your page. Search engine work based on the following steps: 1) crawling 2) catching 3) indexing 1) Crawling           crawling is the process of crawling websites to get information about that website. 2) Catchi...