How do you promote mobile apps after they've been released?

You are probably aware that there is a lot that goes into the process of developing a mobile app. A project is often time consuming, stressful, and draining from the start. You are faced with a completely new challenge once you have a fully developed app from a mobile app development company.

A challenge for your mobile app is a lack of users, which is a problem that most web/mobile app companies face. As a result, it is critical to ensure and produce the best results.

In other words, mobile apps face the same problem that any other product does at first: a lack of promotional reach! Given the massive number of available options, the chances of being found on store listings are slim to none.

The Apple App Store has approximately 2 million apps and the Google Play Store has approximately 3 million apps. These figures show how important it is to effectively market your mobile apps in order to gain a user base.

Newly developed mobile apps are never searched by their names in either of these app stores (Apple Store/Google Play Store), which means that people will never find your app if you do not promote it across all available channels.

Let's take a look at some of the best ways to promote your mobile app that will guarantee results.

Website development

Create a one-page website that describes the app and the features it provides. This is critical because this website will be used to generate the necessary traffic through content marketing.

The best way to accomplish this is to hire a web development company to assist you in developing an effective and professional website. The responsiveness, navigation, loading times, graphics used, and so on are all critical components in this process, and the web development company will take care of all of them for you.

The website you use to promote your mobile app must contain all of the information that your target audience requires. This is extremely beneficial, as it allows you to build a solid marketing strategy.

Search Engine Optimization (SEO)

Search engine optimization is the process of increasing the quality and quantity of website traffic from search engines to a website or web page, and when you hire the best SEO company in Dubai, for example, you must ensure that your content is given top priority. Search Engine Optimization (SEO) is always the best option for this purpose.

When your website begins to consistently produce quality content, you will be astounded at how easily you can find a relevant user base for your mobile app. However, keep in mind that SEO is important in the long run and is a more viable option than investing in paid advertisements on a regular basis.

It is also critical to remember that the key to achieving great results is to consistently create high-quality content. You must be patient with this process because it allows you to grow much faster organically. There are numerous aspects of Search Engine Optimization that must be considered (SEO). You must also ensure that you find relevant keywords in order to achieve the best results. Keep in mind that a content marketing campaign is only as good as the keywords it employs!

Utilize freemium features

If there is an easier way to promote a mobile app, it is without a doubt the incorporation of freemium features. It's a very profitable method of app promotion that has worked wonders for many app creators in the past.

The addition of freemium features is a great way to increase app traction while also making your marketing efforts easier, allowing you to generate more downloads and conversions. This is a model that has proven to be effective for all industry leaders.

One such example is 'Spotify,' which practically resurrected an industry that had seen falling physical sales and stagnant downloads and is often credited with 'cracking' the freemium model for music. Despite widespread criticism, their paying subscribers increased from 70 million in 2018 to 165 million in 2021! That is the impact that these freemium features can have when used properly.

However, many people overlook the value of freemium features in their apps, primarily because they are afraid of people using the app solely for those features. As a result, it is critical to ensure that these features are worthwhile investments.

Using an influencer's services

Influencers' power over their audience can be quite reliable for marketing purposes. It only takes one mention from an influential person to help you gain traction.

The cost of hiring these influencers varies according to the number of active followers they have. That is, you can find an influencer who is within your budget.

You could even try to get a celebrity to endorse your app, which would be a huge boost to your marketing efforts. This requires some deft networking, but if you can pull it off, you'll have hit the ball out of the park!

Social Media Marketing (SMM)

Social media marketing allows businesses to engage with existing customers and reach out to new ones while also promoting their desired services. SMM has data analytics tools that are purpose-built to help marketers track the success of their efforts.

You can use a variety of techniques and practices to promote content and encourage users to interact with it on social media networks. One of the advantages of social media marketing is the ability to create content that customers will share with their friends, family, and subordinates. This approach is based on word-of-mouth and has several advantages.

Producing compelling content is an important aspect of social media strategy. This draws a user's attention and increases the likelihood of them taking the desired

action. Another significant advantage of SMM is that it appeals to a broader audience!

Final thoughts 

To summarize, once you have an app ready for the market, you must devise an ideal promotional strategy to help you achieve the desired results. This is critical; however, much work remains to be done in order for optimal marketing to take place. You should always be patient and dedicated to your efforts in order to achieve the best results.